Branding for Jocc

Branding

About Jocc

Johnev Cycling Club (Jocc) is a brand and community for cyclists.

Best Logo Design in Montreal

Project Goal

Our goal was to create effective branding. We achieved this through research and data tailored to the cycling community.

  • Designed the brand logo
  • Developed a strategy for the brand
  • Designed all cycling attributes for the brand

Style

Design 

We used a minimalist design of simple lines and shapes, consisting of a three-colour palette for product design, such as:

  • Sportswear, accessories, gear
  • Envelopes, posters, business cards